Crigloo - Our Story

Introduction

Profit pools in many industries are squeezed due to immense competitive pressures. To stay relevant, firms must leverage the power of data through data science. However, implementing data science methods such as ML and AI successfully requires deep knowledge of data, math and computing. Adopting ML and AI are complicated and expensive making them out of reach for many companies.

We at Crigloo are changing this.

Our Story

A typical silicon valley start-up is conceived by twenty-something year old with very little life and business experience. Consequently, many products end up with a poor fit between the product and the business problem that it is attempting to address. At Crigloo, we think differently. As seasoned experts in marketing and technology we identified key problems that are tremendous pain points in the marketing and ad tech space.For instance, many mid and large sized firms employ highly paid consultants to run an effective marketing and/or ad campaign. Additionally, the ubiquity of data requires machine learning experts to make sense of troves of data points. However, SMBs don’t have the same reservoir of capital to perform any of the above. This is when we had an epiphany. The crux of our idea is “How do we democratize and catalyze ad campaigns for SMBs using Machine Learning/AI?” At Crigloo, we have built an omni channel optimization platform that is super easy to use and yet powerful. Test drive our product and we are confident you will be pleased.