Showing posts from 2020

Crigloo - Our Story

Introduction Profit pools in many industries are squeezed due to immense competitive pressures. To stay relevant, firms must leverage the power of data through data science. However, implementing data science methods such as ML and AI successfully requires deep knowledge of data, math and computing. Adopting ML and AI are complicated and expensive making them out of reach for many companies. We at Crigloo are changing this . Our Story A typical silicon valley start-up is conceived by twenty-something year old with very little life and business experience. Consequently, many products end up with a poor fit between the product and the business problem that it is attempting to address. At Crigloo, we think differently. As seasoned experts in marketing and technology we identified key problems that are tremendous pain points in the marketing and ad tech space.For instance, many mid and large sized firms employ highly paid consultants to run an effective marketing and/